In the early 1970's, our founder Dan Whittelsey, Sr., was working for Exxon when he saw an opportunity to export veneer quality logs out of Central America.  This region exported large quantities of "stickwood" - dimensioned lumber - but rarely whole logs.  The exotic species Whittelsey offered were exactly what the Japanese company, Hokusan, was looking for.  Logs were sent to Japan, and in return, Dan brought Hokusan’s "fancy face" plywood and exotic sheet veneer back to the United States.  The success of this venture soon inspired Mr. Whittelsey and the founders of Hokusan to form a partnership in 1984.  They named the company Jacaranda - the Brazilian word for Rosewood.  Since the first exchange of logs for finished products, Jacaranda and Hokusan have continued to develop materials to maximize the yield of every log.  Today, SanFoot and SanPly lead the industry for natural wood veneer sheet products. 

Mission Statement

Our mission is to attract and create loyal customers by providing them with a positive experience.  This positive experience will include timely, efficient, and professional service to compliment our quality products.  Our goal is to exceed our customer's expectation and perception of company performance by conveying an attitude of service, with a friendly and professional approach, while providing an exceptional product with concern for protecting our natural environment.